by | Aug 3, 2022

Local Market Monopoly Episode 59

Next Level LinkedIn Marketing

Disclaimer: The transcription below is provided for your convenience. Please excuse any mistakes that the automated service made in translation.

Clarence Fisher: Welcome back to Local Market Monopoly. I'm Clarence Fisher, your host. Today, we're talking about LinkedIn Marketing and how you can take it to the next level. Don't go anywhere. We're gonna cover how to refine your LinkedIn profile and create an effective LinkedIn page. We're going to define your audience and your goals, optimize your page for search and grow your LinkedIn followers. All right here, all next on Local Market Monopoly. We'll be right back.

Clarence Fisher: Okay. Here we are. Do the LinkedIn do the LinkedIn. I don't even know what LinkedIn is. I just made that dance up. Clarence Fisher, your host, and we're talking about LinkedIn. LinkedIn's a powerful tool, powerful, powerful, powerful tool. You can make connections on LinkedIn. We all know that we're all on LinkedIn. You can establish partnerships, generate leads, and boost your brand awareness. There's almost nothing you can't do with LinkedIn.

Clarence Fisher: It's like an air fryer. Oh, it's like almost, but to help you navigate LinkedIn, what we're gonna do today is take a little bit of time. I'm gonna give you six marketing hacks that you can use to find new customers, clients, patients, and partners. And when I say partners, I don't mean partners. Well, I guess you could find a partner on LinkedIn if you wanted to, but ultimately we wanna grow your business. Okay. So number one, , you wanna keep refining your LinkedIn profile. First impressions are so important, and your profile is a great opportunity to impress. So keep your profile up to date. I don't want to irritate any of my realtors in here, but we gotta get beyond 20-year-old realtor picture. Do you know, you know what I'm talking about? Right? It's like the picture from you outta high school, right before you even got your first account.

Clarence Fisher: You know what I'm saying? You don't look like that anymore. Update your profile. I'm starting to get just as bad. I was on a call the other day and, on Zoom, the profile picture popped up before I jumped on, and they're like, well, who's that young guy? I'm like, you know what? I don't think we should do business. No, but I gotta change. I gotta change the image, and update your images. So keep it up to date. It's one of the most impactful ways for you to improve your contact rate. And what you wanna do is aim for close to 100% completeness on your profile. It'll show you how far, how far you've gotten.

Clarence Fisher: And then, once you get it complete, always optimize your profile. Like go back to make a note that every quarter, definitely every six months, absolutely once a year, go back and add new skills, new achievements that you had, you know, examples of your latest work and look at how your voice is coming across. You wanna put some of your personality in there. Authenticity is one of the most important parts of the entire experience. So keep refining your LinkedIn profile. All right. So number two, we wanna create an effective page. This is your organization's profile on LinkedIn. Like we have one for Tulsa Internet Marketing, your page should offer ample opportunities for your prospective customers to learn more about your brand. Okay? So this is an extension of your website. You can have a page for your organization and then also individuals, for you and salespeople and any other person in your organization, then we wanna move to defining your audience and your goals, whether you just want to raise awareness or you're wanting to generate leads, knowing what you're doing.

Clarence Fisher: Why are you here? That is going to be key. And that's going to help you in your targeting. So once you know what you want to accomplish, it's gonna be easier to define the audience. If you sell productivity tools for social media, your goal would be to raise brand awareness among LinkedIn members with job titles, like social media manager or social media lead, whatever the case is for your business. You wanna better define the audience that you want to show up for. And so then we're gonna optimize your page for search. So a company page is different from your individual LinkedIn page for our Tulsa Internet Marketing page. And I get this asked all the time, should I be posting from company or posting from my individual page. We post from Clarence Fisher because I think people purchase from people.

Clarence Fisher: They don't buy really for companies. So the company is there, but Clarence Fisher is posting all of the content, but you still want to have a well optimized company page to help you gain some visibility. Okay. On your company page, you wanna insert keywords in there, incorporate the keywords and the phrases that your customers, clients, your patients might use to search for your product or service. You wanna include them in the about tab or the about, yeah. The about tab overview. You want to clearly represent who you are. You wanna link to your page. Links are essential in boosting search engine ranking. So link to your page from your website, from other social profiles. You want all this stuff to kind of come together and not even kind of, you want it to come together and share relevant content, not just, here, look at my cats unless you're a veterinarian, we're doing a lot of work with vets right now.

Clarence Fisher: So you, that you, that would fly for you, maybe not necessarily for me, but share relevant content and share often. If you look we're sharing at least once a day on pure marketing gold, you should go there. You should go there and you should connect with me, friend me, do not like try to pitch me as soon as I connect with you. That turns me off. And I am the one that will unconnect with you. If you reach out to me that quickly, , I'm sorry. We don't know each other yet. So, but share often the more frequently you share your content and your follower, followers engage with it. It is interesting to me, how many people follow our content? I'm so grateful for it. And people who comment and then we're able to, you know, a lot of times the comments I get are rebuttals.

Clarence Fisher: Like, hey, we don't believe that. And then it's, it's really cool because I am the type of person I'm open minded. I have to be in what I do. Things change so quickly that I can be like, you know what? I didn't even, I didn't think of that. Or I can be like, I don't know, bro. We do this like 10 times a day. This is the truth. I think you should go back and do some research. Either way, we're having a conversation and it's awesome. And it helps you grow follower followers, which is the fifth thing I want to cover today is, your updates appear directly in a follower's LinkedIn feed. So, it helps grow your following when other people LinkedIn kinda works like Facebook in this way when other people comment and like, and applaud your posts, their friends see that.

Clarence Fisher: I don't know if you know that, but one of the guy that started LinkedIn came from Facebook, right? So they all kind of started together and then guy peeled off and started LinkedIn. And LinkedIn is coming as coming into its own. For sure. So use a use the following button. You can put a follow button on your website for them to follow you on LinkedIn. You wanna do that. If all you have is a blog, do that. Invite your profile connections to follow your LinkedIn page. When's the last time you did that?

Clarence Fisher: Instead of reaching out and just saying, Hey, I want to connect with you. And I want this and that and that, and I want this and I want this. Hey, why don't I give you some value, follow my page. I post this and we post this about this. And it's all, it's all for free, right there. Just, just let's let's connect. Okay. Let your employees know your most crucial page posts so that they can share it and boost your reach. Now, this is something that should be done, not only on LinkedIn, but on Facebook, for sure, I guess, yeah. Twitter as well, but have the conversation with your team. There's so many teams that I meet with and the owner is on board, the owner, and we have to do a, we have to do a whole episode on how to get your team on board, but the owner's on board generally I'm brought in, and the team does not believe in the marketing efforts.

Clarence Fisher: So they are not sharing. They don't understand the importance and how much it means and benefits the company for them to share the company's posts. How many of your team members share your post? I would argue very few of ours does. Now. I'm now I'm sitting here thinking about mine. Like I gotta bring this up in the company meeting on Monday. Are we sharing our post? Is, am I the only one? Why aren't you sharing the post? Do you not like working here? Ooh, that could be taken the wrong way. I gotta figure out a better way to say to say that, but let your employees know so that they can, they can post too and promote your company page and your emails, your newsletters, you know, just make sure that people get to it.

Clarence Fisher: And the last thing that I want to cover today is publishing, engaging content on your company page as well, post content that your target audience will want to read and you know, what makes them want to read it? It helps them. It helps them. It helps them like help them by helping them show that you can help them by helping them show that if they pay you to help them, that you can help them because you've already helped them. What phrase do I keep saying help them? And you' following will grow. Cause it could be tempting to try to sell your audience something, sell them the benefits on using your products, sell them, you know, sell them, sell them, sell them. But you notice we don't, we don't do that a lot. Even on this podcast, my goal is to help you.

Clarence Fisher: When I get up every day, my goal is to how many people can I help? I feel like I'm going to make a dollar for every person I help every single month. So whether you purchase from me or not, or it's indirectly, it's going, it's out there. And every person I reach is a dollar to me. So I don't really have to ask you for it. I know it's weird and it gets woo woo but it happens. Just help people and do it on LinkedIn. Do it on Facebook, do it everywhere you are online. I mean, naturally every once in a while, you're gonna run a promotion. That's great. As a matter of fact, I guess right now, I'll tell you to go to localmarketmonopoly.com and sign up for the free newsletter. Mm. But it's still free at some point, I'm gonna sell something to you though.

Clarence Fisher: But most of the time I'm giving you free content. So, I feel like I'm rambling. So I'm gonna just go cut this off right now. LinkedIn make it happen, change your profile pic. Let's do a quick recap. Change the profile, not change it, but update it. Make sure it looks like you, okay? Keep refining your LinkedIn profile, put a reminder every quarter, every six months every year have, or often you want to do it, but go back, look over your LinkedIn profile and go, you know, oh my goodness, we don't even do that anymore. Oh my goodness. We had a big win and we have a case study. Now let me add that. And let me ask, you know, ask this person to endorse me and just make sure that you're going after the same people now, as you want to go after, maybe your audience has changed a little bit, make sure you're speaking to the right people and just kind of look over your page and make sure that it is up to date. Do it, do it now. Schedule time to do it now, at least this week. All right. So hope that helps you. Share this with somebody that you think that it will benefit and also like comment and I said share already, but like, and comment review this episode. And if there's anything that we can help you with, definitely reach out. Until then, go out market, like nobody's business, it's your business and own the block.

Resources

Website: www.TulsaIM.com

LinkedIn: ClarenceFisher.com/LinkedIn

About This Episode

Many people think LinkedIn is a great way to find a job or recruit talent for their business.

But what about using LinkedIn for marketing?

With over 610 million users, LinkedIn is a powerful tool to help you reach your target audience.

In this episode, we'll explore tips and tricks to help you get the most out of LinkedIn Marketing. You'll learn how to create a strong profile, connect with potential clients, and use LinkedIn marketing tools to grow your business.

So if you're ready to take your LinkedIn Marketing to the next level, tune in now!

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