The Local Market Monopoly Podcast
Join me as I uncover the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block!
Before doing business with a new company, do you check who they are?
Do you care what they stand for?
Of course, your whole website can exude how nice you are. But your “About page” is a prime location for showing you're a good egg, and thereby increasing sales.
In this episode, we'll discuss the most common mistakes that slaughter your likeability and may chase away customers. You'll also learn practical ways to optimize a stunningly helpful, user-friendly About Page that helps boost conversion. Listen to this episode now!
Sometimes you find yourself with a great product that just isn't selling. And when that happens, you have to wonder: “Why aren't people buying?” You KNOW it's a great product (or service). Your marketing is on-point, and you have a proven sales funnel. So what's the problem here? Well, sometimes when a product isn't selling, the problem isn't with the product… but with the OFFER.
In this episode, you’ll learn how to craft a compelling offer that can’t be refused. Listen now!
Does your small business get into the Black Friday ring? Or do you feel like it’s not worth the effort?
In this episode, we will discuss three ways to position your business for profits on Black Friday and throughout the holiday shopping season. Even if you don't offer the deep discounts and deals that fill up your parking lot with shoppers at 4 a.m., you can take these steps to encourage customer engagement and increase sales.
Listen now to discover what you can start doing today to reap the rewards on Black Friday.
Is your small business involved in charitable giving?
In this episode, we will explore the ripple effects of supporting local charities. You may be surprised to learn how it offers rewards for your business—both personally and financially. Making the right charitable giving choices can strengthen your connection to the local community while enhancing your workplace culture.
Whether you are ready to begin supporting local charities for the first time or want to learn how to make the most of your current giving strategy, this episode will help. Listen now!
We may all be ready to say good-bye to 2020, but is your business ready for the new year?
In this episode, Clarence discusses the importance of yearly marketing strategy planning for your small business and how to get it right for 2021. He offers tips for making the most of your marketing plan to get results and grow your business. Learn how to overcome roadblocks, avoid pitfalls, leverage the right marketing strategies, and take action.
Don’t begin the new year without a solid marketing plan in place. Listen to this episode now to get your business on the path to a successful 2021!
Looking for a way to set yourself apart from the competition in your industry—even from the big companies?
In this episode, we will show you how to use a powerful video storytelling technique to build an effective marketing narrative. Video storytelling is a tool that leverages the story of your brand to connect with your audience on an emotional level. It involves identifying and sharing your vision in a compelling story.
Think soap opera meets sales pitch but, with storytelling, your audience won't realize it's a sales pitch. You will be reaching your audience on a personal level that generates leads and conversions.
Listen now for the scoop!
In this episode, Clarence shares what greeting cards provide better opportunity than Christmas cards for engaging your small business customers and prospects. As the holiday season approaches, you may be looking for a way to set yourself apart from the competition and make a memorable impact on your customers. This greeting card is the solution. Not only can you express your gratitude, but you can also use the card to create more sales opportunities for the holiday season.
So listen here to learn how to engage your customers before they get distracted by the busyness of the holidays.
In this episode, we will discuss how a negative customer review doesn’t have to spell disaster for your business reputation. We will show you how to respond immediately after finding a negative review online. With the right approach, you can transform a negative review into an opportunity to showcase your exceptional customer service. We will also discuss how to incorporate a system to manage reviews, so you never miss a chance to protect and enhance your online reputation.
Whether you are trying to figure out what to do in the face of a negative review, or you want to take a proactive approach, this episode is for you.
In this episode, we will discuss the benefits of implementing a customer feedback system and how not having one may be hurting your small business. Your business’s reputation is paramount to your profitability, so it is crucial to respond to all online customer feedback immediately and know how to collect it and use it to enhance your reputation and overall customer experience.
Listen here to discover how a comprehensive customer feedback system works and enables you to connect with your customers in a more valuable way. Plus, we’ll show you how you can use the feedback to shape your business’s marketing strategies.
In this episode, we will help you learn how to read a marketing report and leverage the key metrics to grow your business. While most business owners know weekly and monthly reports are important, they aren’t sure what to do with the information. If this sounds familiar, this episode will provide much-needed clarity and ensure you make the most of your marketing reports. We’ll cover the key metrics in a report and discuss how you can use them to optimize your marketing efforts.
About Local Market Monopoly
It's all about YOU! Well, not really. 🙂 It's all about your customers, clients, and patients. And they could care less about you. All they want is their desires filled. They want results! And so do you… That's why this podcast lives. To uncover the tools, tactics, and strategies used by the most successful small businesses to dominate their local market and OWN THE BLOCK! So you can swipe, deploy, and become even more successful. That's the only way to change your family, city, state, country, and ultimately the world. Yes, small businesses can change the world. But first, YOU gotta win! So, let's GO!
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Meet The Host
Clarence Fisher speaks around the country to businesses and organizations about digital marketing and how to effectively use the power of the internet to reach their target audience and their goals.
He is known as a sought-after digital marketing consultant in his business community; famous for finding out what works in a marketplace and positioning businesses to dominate their local market.
Since 2009, Clarence has provided marketing services to a growing list of highly satisfied clients, including The Salvation Army, Marble Slab Creamery, Christian Brothers Automotive and many other well known and not so well known organizations, a majority of whom are market leaders in their fields.
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LOCAL MARKET MONOPOLY
The impact an effective marketing strategy can make on your business can mean the difference between a business that’s: Making great money vs. no money, Fun to run vs. a pain to run, Affording you with an attractive lifestyle vs. consuming your every waking minute. Which is why I feel so strongly that you should …