by | Nov 19, 2020

Local Market Monopoly Episode 29

The Business Impact of Giving 

Elizabeth King: I think it can go in a variety of different ways, but I think it comes back to your core values. What do you believe in and how can your giving align with who you are as a company?

Clarence Fisher: Welcome back to Local Market Monopoly. I am Clarence Fisher, your host, and happy Thanksgiving. Can I say that yet? Happy Thanksgiving. It is the season to be thankful and grateful. And what better time to speak with our next guest Elizabeth King about the business impact of giving Elizabeth is a Public Relations Strategist, and she helps businesses build the brand through their giving. Today, you're going to learn how to narrow down and decide what charities to support that are going to align with your personal and your business goals. How to engage them? No matter what size of business you have and how to get your employees engaged in your giving efforts. We're going to talk about clever ways to work these promotions into your yearly marketing calendar, and also how to measure the ROI. I know. And we're going to talk about much more today. So if you've ever wondered to yourself, am I giving enough? Probably not. I like to get more, but a light-skinned involved, but how do we make this happen? This episode is for you. You're going to love it. Stick around. We'll be right back.

Intro: You're listening to Local Market Monopoly with Clarence Fisher, uncovering the tools tactics, and strategies. The most successful small businesses use in their local market and own the block.

Clarence Fisher: Elizabeth, how are you?

Speaker 1: I am fantastic. How are you today?

Clarence Fisher: Right? It is so great to have you on the show. I'm getting your, your should I say if I say correspondence, that puts me, that makes me old, doesn't it?

Elizabeth King: No, you're getting my beautifully branded marketing materials.

Clarence Fisher: Absolutely. Absolutely. And I'm like, man, that's what she does. So tell us, for the people who don't know you for, for my new crew here, my audience tell them what you do.

Elizabeth King: So I do branding and public relations and community relations. And basically, I really love helping clients create a consistent brand message that really helps tell their company's story. The storytelling is so important for your business because people really crave to feel a connection with the companies that they work and where they do business, and a good branding strategy, really bridges what a company does with why they do what they do

Clarence Fisher: When you first decided to start doing that. We were talking before we started recording and you really, really feel like this is the heart of what you want to do

Elizabeth King: Oh, absolutely. So community relations is the whole reason I started my business. So I've been, I've been doing this for over 20 years now. And so I've been on both the nonprofit and the corporate side, and I see how community giving impacts of business on both sides. It's so great for growing your business internally. I mean, it attracts great employees. There's, it reduces churn. It makes employees more productive because they feel more connected to you, which ultimately increases your productivity. And on the flip side, when customers see you out in the community, it really builds your brand because they see you as, a community leader, it's going to attract your ideal customers because they want to be associated with companies that are doing good things in the community.

Clarence Fisher: That's good. So I was going to ask you, how does that, when we talk about the business impact of giving, how does, what are the advantages of building a brand through giving?

Elizabeth King: Well, let me give you a quick stat. So in a recent study, I read 78% of Americans. Believe that companies must do more than just make money. They must positively impact society as well. So when you think about that, that's the majority of the population. That's the majority of your customers think that you need to do more than just have great products and services. You need to be out there in the community. And so really creating that strong giving that giving really does have a financial impact on your business, as far as creating those, those ideal customers, those people that want to buy and use. And most importantly, they're the ones that promote your products. They're the ones out saying, Hey, did you know about this company? They do this and this and this. And they are so fantastic. I don't want to buy from anybody else.

Clarence Fisher: Hmm. Let me ask you this because I saw years ago, every year we're trying to figure out who's buying and, and how they're buying in order for us to help our clients. And one of the trends that I started seeing a couple of years ago was that it was actually millennials driving this, what is it? You want a car, compassionate, capitalist type. You really need to, like you said, stand for more than just, just a dollar. Like they were, this generation was saying, we don't really care so much about the advertising as much as what's behind the company. Do you find that it's just, or mainly, or just the millennial generation, or do you think that older demographics are believing the same that they want more from a company?

Elizabeth King: Well, it is definitely in the millennials and the Gen Z DNA. They want to see this. So this trend isn't going away anytime soon. This is who they are and what they believe in. But I think when you're giving opportunities for your gen, X-ers for your baby boomers, for all those other, other people that are a little older demographic, you're giving them ways to connect and stay engaged. So often. I mean, it's, it's a lot of the boomers that have the, the extra money to give sometimes. And so really getting them involved and giving them something a cause or a passion is really great. Not only for your business but for the community as well.

Clarence Fisher: And it's also the boomers. And really now the gen X-ers who have the businesses that are, you know, solid now. So they have to be, what are the myths that they are believing about giving about building a brand around this? It seems kind of like, okay, so how do you build a brand around giving? You're not supposed to tell people what you're doing when you're giving, are you?

Elizabeth King: I, one of my favorite quotes from a former boss, she said, you cannot afford to be anonymously altruistic. And, you know, as a company, yes. Doing the right thing for the sake of doing the right thing is good. But when it comes to building a brand, you also have to tell people what you're doing. I mean, you don't have to do it in a way that's, that's being you're bragging, or you're saying, Oh, we're such a better company because we do this. There are so many ways that you can incorporate it. It could be more philanthropy, it could be volunteer efforts, but it can also be through environmental things and, and good business practices. There's a lot of ways to be involved in a good corporate citizen without being showy.

Clarence Fisher: Do you find that that's a real challenge? I mean, I had, a couple of my clients, this was probably, this was last year. They own automobile repair shops. Right. And so they would have, they have this practice of where they will get a car and fix it up and donate that a car to someone in need? Well, of course, me coming in as the marketer who ruins everything, I am like, we need to shout this from the tops. I want a video. I want press releases. I want this, I want that. You know, and I can just, this cringe of, I don't know that we really want to toot our own horn like that. Like, what's the, what's the fine line there? Or is there one?

Elizabeth King: What's the funniest is I think I know exactly who you're talking about. And I think I had a very similar conversation with that same business owner because I heard about what he was doing. And I was like, why aren't you telling people? So he may have gotten it from two sides, but there is a fine line. And I think it's just, it's being proud of what you're doing. And I think it's, it's showing if you've ever done some type of community giving or seen a volunteer event, look at the smiles on people's faces. Look at the smiles on your, your employee's faces on those that are receiving. It's such a joyful event that it doesn't necessarily feel like bragging to share that kind of Goodwill. If you think about all the bad news that we hear everywhere, and we're constantly bombarded with it. And how often do people say, why don't they ever talk about the good news? This is the good news, and this is what you need to be sharing.

Clarence Fisher: That's great. I mean, there are so many, of course, I talk to business owners all the time and 90% of my time is spent around business owners and these businesses do so much good. That is not brought to the forefront. I mean, it's like, and that's what I try to get people to understand is as much as you see the majority of businesses making money there, I mean, it is really almost as much of a full-time job and giving back to the community from what I see, but they don't show it.

Elizabeth King: No. And I think, I don't know if that's a generational thing. I don't know if it's personal, because I, again, I think it goes back to people not wanting to brag and, and that humility that I find with a lot of business owners that are really generous. I find that to be true, that it's really hard to talk them into sharing what they're doing, because they're saying, well, I just do it because it's the right thing to do. You have a great story to tell, and as has the marketers in us, we're, we're both just like you have to tell people, it's so good.

Clarence Fisher: But then also I don't really care for the videos where I've gotten my cell phone on me and I'm handing and I'm going through whatever, fast food restaurant window and handing out a hundred dollars. And I'm like, Hey, look at what I'm doing. You know, you don't want, you don't want to do that.

Elizabeth King: You don't, when it, when it comes to giving, it's more important that it aligns with your brand and it aligns with the values that are important to your company. And that's really where I like to help clients is really, a lot of times people just don't know where to start. I mean, there's so many great causes out there, but how do you know what to pick? And so it's being strategic about what causes align with your business, what causes align with maybe the heart of the business owner, if there's not a natural tie and then kind of creating that giving umbrella so that, you know, you say, you know, well, my company helps in these three areas and this is what we like to support. So yes, it will focus your giving, but it also focuses gives you some focus and so when, when the schools come to you for every fundraiser under the sun, you can say, well, I'm sorry, I can't fund that because we fund these specific areas. So it does give you some focus to your giving as well.

Clarence Fisher: I love that because you do get all of these phone calls and man, that that was helpful. And when you talked about not knowing where to start, let's go there, let's get into some if you don't mind get into some actionable steps that people can take. I mean, if you're brand new and you're saying, Hey, you know, I do want to start building a brand through our giving. Where do you start? I guess the very first thing is, like you said, to find charities that align with either your, is it your personal beliefs or the beliefs of your customers or clients?

Elizabeth King: It can be a wide variety of things. So sometimes there are our businesses that will have a natural alignment with a certain charity. And so those, those are the ones that are simple. Sometimes you've got a business that maybe it's more of a service organization and it doesn't have a specific cause. I can take my own business. For example, I don't have a specific because what I do help so many different businesses, but I always want to feed the babies. That's just, that's a personal thing for me. And so, but also looking at what are your employees feel passionate about? What, what's important to them and getting a pulse because they're the ones that are going to be involved in this too. And you want to engage your employees in the giving and make them feel good about what you're doing. I think it's also looking at what are your customers? Do you have certain charities that your customers are asking you to support? I think it can go in a variety of different ways, but I think it comes back to your core values. What do you believe in and how can your giving align with who you are as a company.

Clarence Fisher: Okay. So I have made a list and checked it twice and figure it out who I want to support. Do you find that you budget for this? I would imagine your budget for this thing or do you, that's the two-part question? Like how do you decide how much you're going to live or what you're going to support? Number one, and then also, do you govern that by, I mean, do you split that amongst a whole bunch of different charities? How does that work?

Elizabeth King: I think that's, that's kind of where the giving strategy comes in. So you choose your cause and maybe there are some causes that will benefit most from a fundraiser, maybe think of like a coat drive in the wintertime, you know, maybe, maybe the cause you choose needs a coat drive in the winter and maybe they need something else in the spring. So those types of activities where you're soliciting donations, aren't very cost-intensive. So I think, I think having a budget of some sort is helpful when it comes to the promotion of things, whether that's flyers or posters or those types of things. One of my very favorites and maybe because I used to coordinate it many, many, many years ago is Day of Caring with the United Way where you actually take employees out and it's a day of service. So you could be gardening or painting or sprucing up these agencies around town that does require a little bit of a budget, but it also requires manpower.

Elizabeth King: So it's, it's also budgeting for how you want to engage your employees. I know that that's a concern that has come up before is that I can't take employees out of the office to volunteer. So how do you find ways to get employees engaged without taking them out of the office? So that's where the strategy comes into place, is what makes sense for your business? What can you do or do you need to engage your customers in the giving process as well and make it a group effort?

Clarence Fisher: So it sounds like man, there are so many different options, even beyond money, there's time, there's energy. And I guess the first thing is just deciding that you are going to give and create some type of program. Do you find that most businesses that you work with are doing this intentionally, but how many businesses, like a percentage, have that type of purposeful plan in their giving?

Elizabeth King: Honestly, in the companies I've worked with, it's always something that I bring up. I think there's a lot of want to do this, but maybe not a how to do this. Does that make sense? They want to get involved. They just don't know where to start. They don't know how to do this. They need either some guidance or someone who's done this before to say, I've never done a fundraiser. We're going to, how do you, how do you do a fundraiser?

Clarence Fisher: Are there any myths that you run into? Because I know one of the ones that I've had is, you know, that's for bigger businesses.

Elizabeth King: No, that's, that is a very, very common myth. And I go back to the past couple of years, like K95 does a bike drive and there is a heating and air company that every year it goes out and donates bikes and they put them together and they come out with like, I think like 90 bikes I heard and it was, they had this great write-up in the newspaper and it was a great feel-good story, but I never heard about that company, the rest of the year. And so I think for so many people, there are great opportunities, but it's not something that's consistent year-round. So it doesn't really build their brand as much as it could.

Clarence Fisher: So how would you go about doing that?

Elizabeth King: I think it needs to be giving needs to be something year-round and something that it's scheduled. So whether it's quarterly, I prefer quarterly that way it's not burdensome. You're not, you're not putting too much onto your employees or even if it's twice a year, but I think giving needs to become part of the culture. And so that it's scheduled and it's budgeted. It's not taking away from the business. It's only enhancing the business.

Clarence Fisher: And so is that having a quarterly golf tournament?

Elizabeth King: And it could be a golf tournament. It could be an angel tree. It could be adopting families, or it could be, you may want to do a big fundraiser or maybe there's a heart walk or some, some cause that you want to get behind. Maybe it's veterans, there are so many different. I mean, the beauty of living in Tulsa is that there are so many great causes here. And so many ways to get involved, even with a pandemic. I think that there's, there's more need than ever. And so it just maybe for the next, you know, year two, three, I don't know how long this is going to last, but just getting creative about how you choose to give back, but the need's not going away. And it just provides a great opportunity for companies to really get out there and show their leadership.

Clarence Fisher: Well, you helped me again with that because, and when I hear you say that and you've started to give those examples, it's no different than just plugging it into your promotional calendar. You celebrate these holidays on a, on a promotional calendar, you're going to mail out for this or that. But when you started talking about the angel tree for Christmas, okay. So that could be, you know, every quarter we could have our, what we're going to a charity that we're going to work with or how we're going to give in that quarter. So you said Easter, you brought up, Christmas, there could be something for the summer or some type of walk. Right. And then we could just make this, our yearly thing.

Elizabeth King: Oh yeah, yeah. And it's okay to start small. I mean, it doesn't have to be some huge gesture. It can start small and grow it, figure out what works for your company. You know what's engaging your employees. What's exciting your customers, what are people talking about? What's the buzz. And then just grow it every year. But you're exactly right about just making it part of your promotional calendar and just incorporating it into what you're already doing. It doesn't have to be an extra expense. It's just, you actually some new video opportunities or photo ops or things that, again, make that connection and show the human side of your business. And that's what people really are craving is that human connection with the people where they're working and where they're spending their money.

Clarence Fisher: I love it. So that brings in the branding part of this. I love how that fits in, especially on, you know we see it a lot on business, Facebook pages where we're trying to get a business to understand that there need to be more sides of you that you're showing on social media than this special, or we do this, there needs to be these, maybe your employees posting things or behind the scenes things. And this would fit perfectly into that as getting into, into the rotation and in showing a more well-rounded you a more well-rounded business.

Elizabeth King: Absolutely.

Clarence Fisher: So what are their fears that people have that businesses have about this? I know the one we just stated about coming off showy, any other fears that they have?

Elizabeth King: A lot of times they think it's going to cost too much, whether that be financially costing them or, employee productivity. And there's just that, that it's expensive and it doesn't have to be.

Clarence Fisher: So you've got, you're a three-man team four-man team. I mean, what do you do? I mean, when you say it doesn't have to be expensive, which really, I guess it doesn't because we give as individuals, right?

Elizabeth King: Yeah. It really goes back to doing more together than you can on your own. I think when you're pooling your resources together, you really can have that bigger impact on the community. Then you can just with an individual gift. And that's really what this is all about to me is just getting people, building that sense of community within your organization, and giving people a common vision to work towards. I mean, it's amazing what it does for employees when you're all working together to make a difference. And I've seen it over and over again with the companies that I've worked for, just that sense of camaraderie, that sense of belonging. And again, it goes back to that human connection and being able to create that not only internally, but sharing that with your customers and building it externally.

Clarence Fisher: Okay. So I've, at this point, I have decided what causes we are going to support. I have worked at, into my promotional calendar and attach whatever budget I have. Whether it's money or whether it's employee time or even my time. Now we are going to get moving. What kind of mistakes or pitfalls do you see that people run into when they're trying to build their, be impactful with their giving, and build a brand?

Elizabeth King: Not starting early enough? Because I think, I know you understand these things take time to build and to plan. And so making sure that you give yourself enough time to get all the pieces in place. One of the resources we haven't talked about is, who's in charge? Do you have, is this the business owner doing it? Have you assigned an employee to take charge of this? Who's coordinating these efforts? Because it does take a little bit of time to make it happen.

Clarence Fisher: Well, that's where you come into play, right?

Elizabeth King: Yes. Sign me up. We will do some of the coolest things to give back to the community. And I will have a giant smile on my face.

Clarence Fisher: I love the idea because as soon as you said that who's going to do, who's going to head this up I had to, my mind went to where every other business owner's mind has to go is it's like, we, we already were like five hats, a piece. So everybody on my team, I don't know who's going to run this.

Elizabeth King: Well. And that's, that's really why I started my business in the first place is because I've done everything from starting a foundation to doing angel trees and volunteer activities, and day of carings and just I've, I've planned all these different events, and I've seen all these different activities. And I just want to be able to share that knowledge with others and be a resource for businesses that want to do this, but they don't know how to do this.

Clarence Fisher: So we need to start early enough and at the risk of sounding, Hmm, why is the word unlovable coming to my mind? I don't know why it's coming to my mind, but at the risk of sounding, is there an, is there a metric, is there an ROI metric attached to this?

Elizabeth King: There can be, they're absolutely can be. Well, it depends on how you incorporate it into your marketing and how you are using this. So is it, are you doing, let's say you're doing a toy drive and you're inviting customers and the community to drop off toys at your location. Okay. How does that impact the leads coming into your business? Are people staying in shopping after they donate? Are they repeat customers? Think of how it impacts your leads and your conversion rates. And then think about from your online perspective, what kind of response are you getting? Are you including a call to action with these? Are you seeing a response, a call to action being a really good way to track engagement? So I think there are definitely ways to incorporate ROI into what you're doing. It just depends on how what the activity is and how you want to track it.

Clarence Fisher: And are these deductible as well. These actions here,

Elizabeth King: That's an excellent question. I don't know how much is deductible again. I think that goes back to what the activity is and who you've partnered with and how it's working because I can see, yes. I can see certain things where there are donations that are tax-deductible items that could be tax-deductible but are we talking from a company standpoint or the individual?

Clarence Fisher: Probably, see, now that would go down a trail.

Elizabeth King: I know I can go so many ways. I don't know yet.

Clarence Fisher: It really could. It really could. Okay. So a softer question here. Can you see, my mind is turning because as soon as this is over, then I have to figure out, okay, so next year, where are we going to give? What kind of impact are we going to make? Because I see all of my friends are doing it right? So every business that I interact with, they have a cause that they're supporting, and probably they're supporting causes, personally, too. We just, and we do, uh, personally, I mean, we, you know, we have causes that we support at church or tied or anything like that or something like that, but I, I've not really done it with the business. And with my team and said, Hey, we're gonna, we're gonna support this cause. And we're going to get behind this event. I do see a lot like I said, a lot of my friends that have golf tournaments, they're giving away vehicles. They're doing really big, really big things, and I need to get involved. So as I'm asking you these questions, I am needing to take action for myself.

Elizabeth King: Well, I've done. I agree. I've done a lot of volunteer activities in the last few years, but I've felt they've been more on a personal level. And so rather than as a business person. And so you're not the only one I need to evaluate how I'm going to be doing things next year as well.

Clarence Fisher: Hmm. What did they say? The cobbler's kids don't.

Elizabeth King: Never had shoes. Yeah

Clarence Fisher: So give me a story or an example of how you've helped. We talked about a bunch of myths obstacles that people are running into fears. Give us an example of how you've helped. One of your clients overcome these time to overcome these obstacles in succeed in either beginning to build their brand or expanding their brand through theirs.

Elizabeth King: One of my favorites and probably where I got the most experience was when I was with Cox communications. So I was hired many moons ago to start their charitable foundation, their employee-funded foundation. And it was amazing to see, especially that first year because the employees were the ones basically in charge of it. There was no senior leadership involved in the decision making as to who received the grants and the money. And because of that, took so much ownership of it. Our initial goal was to raise $40,000. And in that first year, we raised $101,000. I mean, it was a huge number of getting the employees involved in the giving process. And then just when I talked about how employees came together and it was what they talked about. It was what they did. It was the cause that kind of united everyone. And it was whether you gave, a dollar or whether you gave $40. It was again that the collective impact of everybody working together to do something greater than they can do themselves.

Clarence Fisher: That's great. And what inspired you again, to become a public relations strategist?

Elizabeth King: I love communications. You know, some people are good at math. Some people have amazing sales skills. I love communications. And for me, it's just this process that works every time in creating the messaging and figuring out who do you need to say, or what do you need to say to which people to get them engaged? And it's just fun. And I love teaching people how to do that, but because I've done so much nonprofit work over the years, whatever I do, I really need to feel like I'm making a difference. And so when you combine all of that together, it really is all about community relations and just combining giving and business it's where they meet.

Clarence Fisher: Hm. So this is a business for you.

Elizabeth King: It is a business for me and a personal passion,

Clarence Fisher: A business, which now man, that's the, what they call the Holy grail, right. A business and personal passion. So, so tell me this. When a company brings you in, what is it that you do for them?

Elizabeth King: Well, there's a whole process that we walkthrough. I mean, it's, we start by establishing that giving focus, figuring what causes to support and how you want to do it, and then setting up your goals. And then again, kind of talking about that ROI, what are the goals you want to accomplish through this type of campaign, and then figuring out what resources you have and then really getting into the giving strategy. So it's creating that plan. How are you going to do this? How are you going to execute it? And then how are you going to integrate it with your communication strategy? And then just, and then it's just a matter of helping to roll out the campaign and to implement it, but where I've always found so many people fail is that they forget to evaluate at the end.

Elizabeth King: So taking the time to see, okay, this was so much fun. And we had a great time, but, you know, did we reach our campaign goals? You know, what worked great, how can we tweak this in the future? And then they just do like a one and done. They just, they do it and it's over. And then we'll, we'll come back to this next Christmas. Well, how do you integrate this into your culture? How do you make this something that you're doing year-round? And so really that's where I help is just kind of walk through the entire process.

Clarence Fisher: I love it. So is there a lesson as you've been working with you and your business, is there a lesson that you have learned that you learned early on in business that impacts how you do business today?

Elizabeth King: I think one of the lessons that I learned is, has gotta be from some of the leaders that I have worked with and those that have always taken more of a leadership role in the community have the more successful business. And so I always, I always found that so interesting to see how a person, when the leaders were engaged, how much more respected they were in the community as a leader, but how much their employees valued them and their leadership. And so I just, I always thought that was so impressive and that made an impression on me very early on. And I think that's kind of, that's definitely impacted how I do business and you know, the career path that I'm on now.

Clarence Fisher: That's great. And as you started going through all of the steps that you take a business through, when, I mean, that's, I mean, that's great to already have all of that worked out to just bring someone in. If I'm at the point of saying, Hey, we need to make a change. So next year, what do you think the most important question that we need to ask ourselves if I'm considering making that, taking that step, and maybe hiring someone like you to come in and lead that?

Elizabeth King: Sure. I think it's how will this help grow your business? I think, how do companies want to use this to grow their business is an important thing to ask. And how does this align with the vision, the overall vision, and the, and with your company, it, how does it align with your values and what you want to accomplish? I think that's, for me, it's just really, how will community giving help you grow?

Clarence Fisher: I think it's a no brainer, isn't it?

Elizabeth King: For me, it's a no brainer, but that's where my heart lies. And I think for some business owners, it's not just a feel good. I think there are some that want to do it for the right reasons, but there are also some, that need to see this as a smart business decision. You know, what is the ROI? How will this literally help grow the bottom line? And again, it goes back to attracting your ideal customers, growing your business, getting those people who are promoting your business to engage with you, and then the business case for just a happy, productive workforce. And you're reducing churn and you've got more engaged employees, which increases productivity. I mean, there's just, there, there really are benefits, true business, bottom-line benefits to doing something like this.

Clarence Fisher: Plus if you go back to the trend that you mentioned at the very beginning of the episode is not going away. I mean, this is, I mean, people who are purchasing definitely in the millennial era. I mean, it's just here to stay. I mean, you have to have some type of cause or, or they want to know what you stand.

Elizabeth King: Sure. I think an interesting statistic is that you know, by 2025, 75% of the workforce will be made up by millennials. So when you put it in that perspective, it's, it's the majority of your workforce expects you to be giving back to the community in some way, shape or form. And they want to work with businesses that are active and they're looking to work for companies that are active.

Clarence Fisher: I like that word active. So what, what should, what's the most important thing that a business owner needs to consider when evaluating a public relations strategist?

Elizabeth King: Does that person share your vision? You know, we all have clients that you're like, and you're just not a good fit. And so I think it's the same when you're talking to a public relations strategist or someone in marketing, you know, do they get your vision? Do they get where you want to go? Do they feel like part of your team? And that's, that's really important to make sure that they understand who you are and what you are, and so that they can direct you in the right path to help you get where you want to be.

Clarence Fisher: How long does that usually take to, I mean, is this one interview two interviews, three interviews, like before, you know, that is that, uh, uh, I just get it.

Elizabeth King: Mm. Sometimes it's a gut feeling, but sometimes it can take, it can take a little bit longer than that. I don't know. For me, it always goes back to like when you, when you meet somebody who's not a good fit for your company, you kind of know pretty quickly. I mean, it's just it's more of a gut reaction. It's like, no, you don't get it. You're not my people.

Clarence Fisher: Yeah. I don't know where I read this, but, and it's a crazy random thought, but it was someone, you know, read it or I heard it that that women tend to know quicker than guys. Right. So I, I see this with my wife too. I mean, she knows like instantly, and that's a note of where are we going to do business together? And we do dinner. And usually, I have my wife with me. This is actually a vetting process here because she picks it up very quickly. Right. Within, within seconds,

Elizabeth King: I had a call with a client or a potential client a few weeks ago. And I was like, our visions don't align at all, and what you're wanting to accomplish and how I can help you are just on tow two totally different paths. And that was fine. I mean, there's the right fit for everybody out there. Yeah, definitely.

Clarence Fisher: So Elizabeth, as we wrap things up, what should our listeners be doing for the next 30, 90 days a year to accomplish to grow their brand thru giving?

Elizabeth King: Well, I mean, we're approaching the holidays and it is certainly time to engage in something for this holiday season. It's not too late to start. And so just maybe if you're thinking about it, think small. Figure out something that works for your company that you can do this year and kind of maybe get you, get your toes in the water, get a feel for it, but it's also budget time. So I think if it's something that you're wanting to incorporate, then put this into your, put a little money aside, and incorporate it into your communications budget incorporated into your, your people budget. So that, that you can, you have the resources budgeted to do something in the next year.

Clarence Fisher: Right. And so how can someone find out more about Elizabeth King and Elizabeth King Consultant? And you've already explained how you can help them, but how can they, how can they find out more about you?

Elizabeth King: Well, they're welcome to reach out to me. You can send an email at elizabeth@elizabethkingconsulting.com, or you can go out and visit my website at elizabethkingconsulting.com. That's really the longest email. It's just long. I apparently wasn't thinking straight so

Speaker 2: Well, thankfully we, there is a link that we can put in the show notes and I have to type that,

Elizabeth King: Make it, make it super easy for people just click I'm here. I want to help. I love this. And, I really truly just want to business owners create a giving strategy to build their business because I think it really is a win-win all the way around.

Clarence Fisher: I believe so too. I believe so, too. Thank you for taking the time to share with us. And I know personally, I will be talking with you more on this as we roll into the next year to try to figure out what's up. And if you're listening today, I totally vouched, for Elizabeth. And if you are, can you help? You can help people outside of Tulsa for sure, right?

Elizabeth King: Oh, absolutely. Absolutely. I have a computer. Will travel.

Clarence Fisher: Right? Exactly. You can get on them interwebs.

Elizabeth King: Uh, I liked the interwebs.

Clarence Fisher: All right, well thank you very much. And we will talk to you soon.

Elizabeth King: Thank you so much. It was great to talk to you.

Speaker 3: We appreciate you listening to Local Market Monopoly. Be sure to rate, review, and subscribe to the show and visit ClarenceFisher.com for more resources that will help you dominate your local market and own the block.

Host & Guest

Clarence Fisher

Elizabeth King

Resources

Website: ElizabethKingConsulting.com

LinkedIn: 

linkedin.com/in/elizabethkingconsulting

About This Episode

Is your small business involved in charitable giving?

In this episode, we will explore the ripple effects of supporting local charities. You may be surprised to learn how it offers rewards for your business—both personally and financially. Making the right charitable giving choices can strengthen your connection to the local community while enhancing your workplace culture.

Whether you are ready to begin supporting local charities for the first time or want to learn how to make the most of your current giving strategy, this episode will help. Listen now!

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