by | May 13, 2021

Local Market Monopoly Episode 42

Website Optimization That Converts

Clarence Fisher: Is your small business website, more like an online business card, than a sales converting machine. Well, it's time to change that. Welcome to Local Market Monopoly I'm Clarence Fisher, your host. And today I'm going to share with you three killer website optimizations that you can implement into your website to boost sales, A S A P. The truth is your website. If your website is missing these elements, you're missing out on sales. Your target audience is online now, more than ever before. So you want to make sure that your site is primed and ready to take advantage of all that traffic. So hold on, I'm going to give you the process for doing it right, and share some practical tips to set your business up for more profitable online presence for the rest of the year.

Intro: You're listening to Local Market Monopoly with Clarence Fisher, uncovering the tools, tactics, and strategies the most successful small businesses used to their local market and own the block.

Clarence Fisher: All right. My friend, welcome back. Cause you like that kind of a more scripted intro there. Hey, I'm trying to get my life together. I'm going to be like a real businessman on like the 23rd. I think something like that. But anyway, we're talking about look, man, you've got the old me. It's like, it's like, you got wooed in by this smooth talking scripted person. And now you get behind the doors and it's me. Ah, all right. So let's talk about, this is who you love anyway. So the three things that I'm going to give you are to get your website optimized. And you know, we call them the killer website optimization. We have to sell the click, but now that you're here, let me give you the goods. Okay? I'm just not going to leave you hanging. You got to optimize your website.

Clarence Fisher: So we're going to take a closer look at these three website optimizations that are going to kick your customer conversions into high gear. Number one, you will not believe this. You're gonna say Clarence, come on man. Number one, make sure your contact info is clear. Can't tell you, can't tell you how many times I got I've gotten, I've gotten calls from people who are, are wanting to give me business clarity. I've heard a lot about you. Look, my guy, he's falling down. He's falling down on the job. He's not doing. And we get into traffic. I see the traffic, I see the analytics. Phone's not ringing what gifts, what gifts? And I say, Hey, give me a, give me a little bit of time. And I may look and see what's going on. As I always, as I always do. And you know, there's been more times then a few that we get back on the phone and I'm like, okay, let me tell you something.

Clarence Fisher: You're getting a lot of traffic. So he's he, she, whoever, I don't know, it could be he/she. Whoever is doing their job. So, that's not the thing. What could be the thing is, uh, are you looking at, are you looking at the screen right now? Are you looking at Zoom right now? Do you S do you see your phone number anywhere, anywhere? Do you see your phone number anywhere on this page? You don't? Right. That's probably why you're not getting calls now. Hey, your, your marketing person probably should have caught that. But other than that, it's not their fault. I mean, I don't know. You can argue about that. So, but the thing is, this is a real call. This is a real thing that happened. The phone number was not there. You have to ensure that you have clear, easy to find contact information, not only on your home page, but every single page. Bright until the right. That's, that's the motto.

Clarence Fisher: Top right and make it bright and then make sure it's in the footer as well, everywhere. Make sure it's on every single page or call to action multiple times. So you want people to call you. It's just a quick thing to do. Your prospect needs to know how to contact you. Okay. Number two, got to get some sound effects on the show. Number two, make your website organized and user-friendly look here, look here, look here. Don't just put a whole bunch of stuff on your website. Just crammed in there, because you feel like you're delivering a complete sales pitch to a person and they need to know this. They know this, and then, Oh, they need to know this. You know what? They need to know this. And if they think this and they need to know this, and they need to know if your website is too cluttered, disorganized and which will make it slow, you may confuse or turn off your visitors.

Clarence Fisher: It's not good. Okay. So just to make sure that they have the best user experience possible, you want to have responsive design, meaning it moves no matter what kind of screen they're on, they're on a laptop or a tower or on the phone. It looks great, but also they only have what they need to take the next step. That's what you're for. You are for all of the stuff to answer their questions. They don't need the library. They just need the objections. They just need what they need to know that you can solve their problem. So they get to your website. They see the headline, Ooh, this website salt seems to solve my problem. Whew. What do I need to do? Oh, call, call. And they call that's all once. Okay. You have the least amount possible. All right. So number two is make your website organized and user friendly.

Clarence Fisher: I would have a couple of people kind of mess around with your website. You know, we use Hotjar. There's another one that somebody said was better than Hotjar but we haven't used it. You know, you get used to something. Uh, we use Hotjar. I believe it is.com. And what this is is it takes screenshots, random screenshots, anonymously of visitors, of websites and records their actions. Now come on, you knew that this was available, right? Records, their actions. And we're able to put all of these into a video and show our client, Hey, this is what's happening on the website. This is how people, this is how people are interacting with your website. Can we please remove the pink elephants. Number three, create relevant, compelling content. And you're like, Hey Clarence, you just told me to have nothing on my website, but a headline and a phone number.

Clarence Fisher: Not exactly. Come on. How does that look like? The content that you do have on your website, make it relevant and make it compelling content still King. But do you want your website to focus on how on the benefits that you give that person, how you solve their problem? Do not focus all of your content on how great you are, how great your business is. I almost started singing ha gray thou all don't focus on you. It's not about you. It's about them. And you hear me say this almost all on like several podcasts episodes. It's not about us. They don't care. They just want their problem solved. So number one, make sure that the content info is clear. Number two, make sure the website is organized and user-friendly and number three, you want to craft, engaging customer, client, patient-focused content that shows your prospects, how your business, how your practice will make their life better.

Clarence Fisher: That is it. If you do those three things, I'm telling you... cash register. All right. As always, if you liked the show, could you like it? Could you review it? Could you share it hashtag local market monopoly hashtag own the block? And I got some inquiries as far as owning the block goes, if you would like a nice little training to go a little bit further, you can go to a localmarketmonopoly.com. There's a video there that will kind of get you started on your way to owning the block. And if you want to take it even a step further, there will be. There's an opportunity there for you to get a free custom marketing blueprint where you and I will get on Zoom or phone call for an hour and map out an absolute, a custom market blueprint, custom marketing blueprint specifically for your business. Okay. So take what you take. Take what you found, take what you learned, take what you heard and go do it. I'll see you next week.

Outro: We appreciate you listening to Local Market Monopoly. Be sure to rate, review, and subscribe to the show and visit ClarenceFisher.com for more resources that will help you dominate your local market and own the block.

Host

Clarence Fisher

 

Resources

Website: www.TulsaIM.com

LinkedIn: ClarenceFisher.com/LinkedIn

About This Episode

Is your small business website more like an online business card than a sales-conversion machine? It’s time to change that!

In this episode, Clarence discusses three killer website optimizations you can implement into your business website to boost sales ASAP.

The truth is, if your website is missing these elements, you are missing out on sales. Your target audience is online now more than ever before…make sure your business website is primed and ready to take advantage of the traffic. Clarence walks you through the process of doing it right. Listen to this episode now for practical tips to set your business up for a more profitable online presence in the year to come.

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